As we know that "If you want to sell something, you have to give awareness to people about that". If you can't able to giving awareness of that product to the people then you can't able to grow your business related to that product. For making easy awareness of our business 'Digital marketing' is the best way.There are a number of ways brands can use digital marketing to benefit their marketing efforts. The use of digital marketing in the digital era not only allows for brands to market their products and services, but also allows for online customer support through 24/7 services to make customers feel supported and valued. The use of social media interaction allows brands to receive both positive and negative feedback from their customers as well as determining what media platforms work well for them. As such, digital marketing has become an increased advantage for brands and businesses. It is now common for consumers to post feedback online through social media sources.